Venue hire case study
Breezer Came Back to the UK with a Party in Our Corner Shop
Breezer had been off UK shelves for about a decade. When Bacardi brought it back in July 2025, with three new flavours and a bright new look, it chose a Manchester corner shop for the launch party. That corner shop was BLACK MILK.
Ask The Impossible booked the café from Tuesday 8 to Thursday 10 July 2025 and turned it into the Cornerbop: shelves of everyday essentials, fridges full of Breezer, a DJ booth and a dance floor where the tables used to be.
- Client
- Bacardi, Breezer
- Agency
- Ask The Impossible
- Dates
- 8 to 10 July 2025
- Party night
- 9 July 2025
- Hire type
- Staffed by BLACK MILK
- Guests
- 40+
The brief was a corner shop party: fruit-themed, nostalgic, loud. The windows, door and signage were fully branded so the shop read as a Breezer shop from across Oldham Street, and the interior was dressed with corner shop furniture, props and stock.
The event ran under BLACK MILK's licence with our team on shift and an SIA approved door firm on the entrance. The café was cleared for the build, the party ran on the Wednesday night, and the strike followed on the Thursday.
What Bacardi built
- The Cornerbop: a working corner shop set, stocked with essentials and the three new flavours, Zesty Orange, Zingy Lime and Crisp Watermelon.
- DJ sets: Rennie Peters and Manchester's DJ Tarzsa playing 90s and 00s dance anthems.
- Full frontage: windows, door and signs covered in the new Breezer identity.
Social content
In the press
Bacardi Limited
Breezer makes a UK comeback with an exclusive re-launch party in a Manchester corner shop
Read the articleThe Manc
Nostalgic ready-to-drink Breezer makes UK return after a decade
Read the articleManchester World
Popular 90s drink is back in stores and marked its return with big Manchester event
Read the articleNational World
90s alcopop Bacardi Breezer making a comeback to supermarkets and nightclub fridges
Read the articleThe Grocer
Bacardí Breezer relaunched in response to strong demand
Read the article
How it ran
- Guests: more than 40 invited guests sampled the new range on the night.
- Press: Bacardi's own release named the Manchester corner shop; The Manc, Manchester World and National World all covered the party, with The Grocer and Talking Retail covering the relaunch.
- Build: three-day hire, one party night.
Event partners
More events at BLACK MILK
Venue hire
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